An Analysis and Evaluation of Foreign Direct Investment in Kosovo

Abstract

As global markets continue to expand and competition continues to hasten, it is imperative that global business managers explore all potential investment opportunities. A country of potential foreign direct investment that may not be obvious to many global business managers is Kosovo. Kosovo is a small, sovereign nation located in a strategic area of the Balkan Peninsula, bordered by Albania, Macedonia, Montenegro, and Serbia. Kosovo serves as the gateway from the Balkan Peninsula to central and southern Europe. While securing its independence from Serbia in 2008, Kosovo has worked to attract foreign direct investment and be a contender in the global economy. This paper explores the cultural and social environment, the economic and political environment, and the business and market environment in Kosovo and provides an overview and evaluation of the foreign direct investment potential of Kosovo.