Call for papers for Special Issue on Intelligent solutions in business administration, economics and accounting policy

This Special Issue aims to attract world-leading research on how commercial, non-profit and government organizations manage business relationships for social impact. Specifically, the special issue aims at socially oriented business researchers, e.g. scholars from social sciences, business and management research, behavioral change, corporate social responsibility and organizational studies, who are willing to combine strong theoretical underpinnings and world-class empirical evidence.

Over the last decade, marketing has evolved arguably faster than any other discipline in the field of management, seeking to adapt to a series of structural changes. First, the rise of new technologies has impacted on most of the core marketing tools and changed the way the marketing function operates. This started in the mid-90s as the Internet led to the development of e-commerce, which had important consequences for retailing – and retailing research. Not so long ago, the birth of social media, in the late 2000s, reshaped communication channels by creating additional ways to tailor messages. Social media also allowed consumers to creatively contribute to product and service co-creation and other areas which were traditionally managed by marketers, such as branding or communication (Taillard & Voyer, 2016; von Wallpach, Voyer, Kastanakis, & Mühlbacher, 2017). And recently, blockchain, cryptocurrencies, fractional ownership or sharing, RFID tags and 3D printing are emerging mainstream technologies which may, once again, prove disruptive to the way marketing is being conducted and value is being captured by companies or consumers. Second, research in the field of marketing has evolved as new techniques – often related to the above-mentioned technological innovations – have emerged. For example, marketing has seen the development of techniques related to big data, neuropsychology or netnography, to name a few, which have benefited both practitioners and research.

As we are entering the 2020s, this “Management Focus” section offers an opportunity to spotlight cutting-edge innovations that have the potential, once again, to transform the marketing discipline. All the above-mentioned innovations – as well as upcoming ones – create a need for further research in order to understand how marketing as a discipline and the associated traditional tools, from 4 Ps and beyond, are shaped by these innovations.

Potential topics and underlying research questions for this “Management Focus” section may include but are not limited to:

 Neuropsychology and marketing

 Big data analysis and customer value

 Transformative marketing

 Mathematics and statics

 Local Economics of Arab countries

 Local polices of economic in Arab countries

 International polices of economic in Arab countries

 Financial problems in Arab countries

 Short term proposals to solve local economics

 Long term proposals to solve local economics

 Wars and their effects in the short and long term in the local economy

 The effects of the use of technology in transactions and the local economy

 Islamic transactions is an alternative solution to improving the local economy

 The optimal use of natural resources in raising the level of the local economy

 The interest of education and modern thinking strategies in improving the local economy

 Trends in the adoption of IFRSs: Motivation and determinants

 The reality of accounting work in the light of developments in information technology

 General budget: problems and solutions

 Marketing

 Modern Trends in Contemporary Management 

Guest Editor
Dr. Osamah Ibrahim Khalaf
Al-Nahrain University