Research and Emphasis on Young Women's Demand for Sports Bra

Puyu Wu, Yanmei Li

Abstract


The era is always in progress, people on the pursuit of health and quality of life are more intense, sports bra as a newer sportswear category, is still in the development stage. In the current market, large differences in products’ price, propaganda is not enough, comfortableness also need to be strengthened. In view of these problems, this article mainly through the literature to understand the current situation of domestic and international sports bra research, while the domestic sports bra market research, and through the form of questionnaire to grasp the young women's understanding and demand for sports bra, Consumers are mostly low-frequency movement, and hope that the future in the sports bra study, for this movement to design a more appropriate sports bra to better meet the consumer.


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DOI: https://doi.org/10.5430/jbar.v7n1p1

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Journal of Business Administration Research

ISSN 1927-9507 (Print)      ISSN 1927-9515  (Online)

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