Measuring the Remode Entreprenurship Training Programme at Behaviour Level of Kirkpatrick Model in Aquaculture Industry

Abstract

The objective of this paper is to reveal the findings which regard to the behaviour level of the Bottom 40 that involved in REMODE training programme. Bottom 40 is a group of household income that lower than RM3,900 per month. The aim of REMODE training programme is to increase the entrepreneurship knowledge that relates to aquaculture industry for poverty eradication. Previous studies on entrepreneurship training programme indicate that utilisation of Kirkpatrick model to measure the impact at behavioural level is still scarce. Most of the study only focuses on the reaction and learning Level. Therefore, this study measured the behavioural level of Bottom 40 who involved in REMODE training programme in order to evaluate the effectiveness of entrepreneurship training programme to fill in the empirical gaps. A qualitative approach using Focus Group Discussion was used to gather data from five groups that consist of twenty three participants. The findings from narrative thematic analysis show that the participants experienced business growth, business diversification, product innovation and business records management due to the knowledge application. This study contributes to the entrepreneurship body of knowledge from the entrepreneurship training perspective. Future research should explore the different type of entrepreneurship training programme measurement and also application to the different type of participants.