Intention to Use Cloud Accounting System Among SMEs in Malaysia: A Conceptual Framework of a Modified Unified Theory of Acceptance and Use of Technology (UTAUT) Model

Abstract

This study explores the underlying factors among SMEs that explain their intentions to use cloud accounting system in Malaysia. This study is motivated by the fact that SMEs are considered as significant economic players and an influential source of national and local economic growth. However, looking at high failure rate for Malaysian SMEs, more research should concern on supporting their business operation especially with regard to accounting or financial management. Based on the literature on this field as well as the concept in Unified Theory of Acceptance and Use of Technology (UTAUT) this study establishes a conceptual model that incorporate additional perceived security to the original four explanatory variables of UTAUT: performance expectancy, effort expectancy, social influence and facilitating condition. Hence, this paper proposes a conceptual framework of a modified UTAUT model with factors towards user intention to use cloud accounting system in Malaysia.