New Administrative Practice: The Organizational Identity Operation of Teacher Departments

Yu Chuan Chen


This study evaluated the organizational identity perceptions of teachers in teacher departments. Based on a literature
review, this research regards organizational identity as being composed of mind identity, behavior identity, and visual
identity. Fieldwork was conducted, and 180 students in teacher departments were asked to participate in the study.
After valid questionnaires were received, SPSS 22.0 was used for analysis. Importance and performance analysis
(IPA) is a strategic tool that was used in this study to capture staff requirements for achieving high satisfaction and
allocating resources in teacher departments. There were eight, eight, two, and two attributes in Quadrants I, II, III,
and IV, respectively. The results of this study could be useful for policymakers and scholars. Policymakers could
learn from the IPA results and the prioritized variables, and researchers could gain a better understanding of the
organizational identity of universities.

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