Good Practice in Statistical Design for Sampling Plan Qatari Customer Survey Application

Muwafaq Mohammed Alkubaisi


This paper provides a list of good practice in the conduct and reporting of survey research. Its purpose is to assist the trainee researcher to produce survey work to a high standard level. The research paper provides a scope of the methodology used showing the processes of data gathering tools & field procedures for each population of interest(citizens, residents, and tourists), data analysis, and some sample size issues. The research is not meant to provide a manual of how to conduct a survey, but rather to identify common difficulties and errors to be avoided by researchers if their work is to be efficient and sound.

The paper has shown the approaches for Assessing Customer Satisfaction and the main outcome of this experience in judging whether the survey questions flow: logic, order, relevance, easily understood, adequate to be measured.

Sampling plan used in this research suggested that the sample is a national probability sample drawn proportionate to the population by age and gender, and separately by the municipality. These groups are used as sampling parameters that have provided the number of sub-groups to be investigated.

In this survey, there were two sources of under-coverage and over-coverage in the sample design. First, some residents live in labor gatherings. Second, there was the challenge of having to over-sample citizens in individual municipalities. Each of these issues examined and dealt with accordingly.

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Business and Management Research
ISSN 1927-6001 (Print)   ISSN 1927-601X (Online)

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