Journal of Business Administration Research

He, Qian

• Vol 7, No 2 (2018) - Articles
  The Impact of Advertising Appeals on Purchase Intention in Social Media Environment——Analysis of Intermediary Effect Based on Brand Attitude
  Abstract  PDF

Journal of Business Administration Research (Submission E-mail: jbar@sciedupress.com)

ISSN 1927-9507 (Print)      ISSN 1927-9515  (Online)

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