Journal of Business Administration Research

Zheng, Wang, Faculty of Applied and Creative Arts, University Malaysia Sarawak, Malaysia

• Vol 11, No 2 (2022) - Articles
  The Effect of Serif and San Serif Typeface of Luxury Fashion Logotype on Chinese Consumers’ Brand Perception
  Abstract  PDF

Journal of Business Administration Research (Submission E-mail: jbar@sciedupress.com)

ISSN 1927-9507 (Print)      ISSN 1927-9515  (Online)

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