Triple Play and Interactive Digital Pay TV

Fanbin Zeng, Tianyi Wu


According to maintenance staff of Chinese YiXiu network, in order to survive in the competition of triple play, to seize the commanding heights of business development, and to build the core competitiveness, the State Administration of Radio, Film and Television planned to invest 2.32 billion RMB to promote the high-definition interactive projects. The maintenance stuff stated that the program will adopt the mode, of which the installation fee of the high-definition interactive boxes will be supported by corporations, the proliferation will be carried out in a large scale, and the whole-business promotion will be adopted. While the high-definition interactive set-top box will be installed in the households of certain areas, the program will also promote digital TV, interactive TV, personal broadband business and pay-program etc. The program planned to apply the high-definition interactive function into 1.8 million households that already have digital TVs within 3 years. One handred thousand households will be installed with high-definition interactive function in 2011, 800 thousand in 2012, and 900 thousand in 2013. Therefore, in which way does triple play cooperate with interactive digital pay-TV and how can they promote the development of the premium channels? The followings are giving answers.

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Journal of Management and Strategy
ISSN 1923-3965 (Print)   ISSN 1923-3973 (Online)


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