Critical Assessment of Issues and Benefits of Digital Asset Management

Nawaf H. Alqahtani, Tahani H. Alqahtani


Digital asset management (DAM) now encompasses business and other diversified services such as new media, proliferates, virtual organization as reality, web content management, horizontal enterprise focus, and acquisitions and partnerships. Indeed, DAM has become essential in the commercial sector. An efficient system, that manages digital assets finds DAM is crucial for increasing efficiency and productivity, which provides access to approach, distribution and sharing of assets, a system that saves a significant amount of time and, potentially, money. Without a system that collects data in one area and then finds it quickly, when needed, a loss of both time and money results.

In sum, the evolution of companies always entails a search to find the optimum mode of management methods and tools. A better understanding of the client and the development of the workplace are crucial too. These factors lead us to conclude that a contemporary system, such as DAM, might be the appropriate solution.

An agile system which can assist businesses to organize and manage their digital assets to optimize their operations and improve the performance of the company across all departments is of use.

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Journal of Management and Strategy
ISSN 1923-3965 (Print)   ISSN 1923-3973 (Online)


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