Proposed Framework for Measuring Enterprise Gamification Impact on Employees’ Performance: ABANA Enterprises Group Company Case Study

Nora AlMadi, Wafi AlBalawi


Gamification is an emerging information system concept that only got popular in 2010 under the human computer interaction sciences. Gamification is rapidly growing thanks to its success in enhancing the user engagement and being positively changing user’s behavior. After acknowledging its role, it has been utilized in different fields of business for both of their customers; the externals and internals (their employees). Previous studies have proved Gamification role in changing external customers’ behavior and achieving the desirable objectives. Unfortunately, no clear results or models have been proved or standardized regarding the internal customers (the employees). The objective of this research is to explore the factors should be taken into consideration when developing or studying a Gamification application in order to enhance employees’ performance.

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Journal of Management and Strategy
ISSN 1923-3965 (Print)   ISSN 1923-3973 (Online)


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