A Study on the Relationship and Influence Between Motivation and Satisfaction of Ecotourism Visitors Based on IOT

Tai- Gi An, Lim-Soo Shin


Background/Objectives: All modern activities have been developed to manage the system fused with IoT Internet of Things. Tourism industry is also developing into a fusion and complex. Currently, the Internet of things is the most active field of use, and the development plan of the Internet of things and ecotourism is being studied very little. ICT convergence industry in other fields is considered to be a field with high potential growth potential from remote systems. The purpose of this study is to empirically verify the relationship and influence between the motivation and satisfaction of eco-tourism tourists.

Methods/Statistical analysis: In order to achieve the purpose of this study, literature research and empirical research were conducted in parallel. First, the concept and characteristics of ecotourism were examined based on IoT base through theses, journals, and other related materials, and theoretical considerations such as motivation, satisfaction, revisit intention and recommendation intention of tourist destinations were conducted. The reliability test was conducted to identify internal consistency using SPSS program, and factor analysis was conducted to verify validity.

Findings: In order to investigate the relationship between the motivation and satisfaction of visitors to IOT ecotourism, this study was conducted to investigate the relationship between the motivation and satisfaction. First, based on the previous studies, the characteristics and mutual relations are conceptually redefined through theoretical review of ecotourism, tourism motivation, and tourism satisfaction. Second, the relationship between tourism characteristics, tourism motivation, tourism satisfaction, and revisit recommendation intention was empirically verified for tourists visiting IOT eco-tourism sites. Third, it is intended to provide useful Infor-mation for the development and management of ecological tourist destinations and the tourists who visit ecological tourist destinations in the future.

Improvements/Applications: Despite the importance of IOT ecotourism, systematic research is insufficient. The reason is that the application of ecotourism is different from case to case, so it is difficult and it is applicable to various fields, so various approaches are possible. This study was conducted to investigate the relationship between the tourist's motives and tourist satisfaction, targeting various ecotourism resources of the Jindo Mystery Sea Road Festival.

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DOI: https://doi.org/10.5430/rwe.v11n2p159

Research in World Economy
ISSN 1923-3981(Print)ISSN 1923-399X(Online)


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