Saudi Women and Turkish Dramas: Identity and Media Influence

Abstract

The study explores the effects of Turkish television dramas on the media behaviour, cultural identity, and gender roles of Saudi women as part of Vision 2030 reforms. To fill the gap in Saudi-specific analysis of previous media research, it employs a narrative literature review based on 35 sources and secondary data in the Netflix, YouTube, and MBC reports. Results reveal that identity reflection and negotiation in society are encouraged in Turkish dramas with empowered but culture-relevant female characters. This is further amplified through digital websites that promote easy and interactive viewing. The research proposes a Cultural Negotiation Framework which describes the role of foreign media as a catalyst for gender and cultural change in Saudi Arabia.