A Brief Analysis of the Characteristics of Advertisement Language

Chunfu Wang


Advertisement plays an extremely crucial role in establishing a corporate image and enhancing its social status. Therefore, it is necessary to grab the characteristics of advertisement language and make a better planning of advertisement. This may effectively bring commodities into all major markets both at home and abroad so as to improve the economic efficiency. This study will start from the perspectives of vocabulary of advertisement language, grammar and figures of speech.

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DOI: https://doi.org/10.5430/irhe.v5n4p32


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International Research in Higher Education  ISSN 2380-9183 (Print)  ISSN 2380-9205 (Online)

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