Survey on Attitude Towards New Management Mode of Linguistic Landscape Programs in Chinese University Language Resources and its Decision Tree Analysis

Bin Lu, Eksiri Niyomsilp


In order to survey the attitudes towards the different social participants of intelligent collaboration program on linguistic landscape in Chinese university language resources and university technology resources, find effective methods and applied path to develop new management mode in Chinese university language education and professional training quality of foreign language majors, this article is to carry out attitude survey towards new management mode, namely Government-Industry-University-Research management mode, which can solve the dissatisfied responses for service competence of foreign major students in their real profession field and the implementation difficulty of Standards which issued for the translation revision program on linguistic landscape for local city images construction. Based on the perspective of intelligent diagnosis and intelligent collaboration, this article explores the applied path model on quality monitoring system of linguistic landscape in the aspects of target orientation, content index, implementation process and intelligent collaboration system, which has an important enlightenment and reference role for improving the national quality monitoring system of linguistic landscape by the mix research of qualitative and quantitative methods. And it describes the hierarchical comprehensive evaluation index for the construction of quality monitoring system on linguistic landscape with two steps: 1) the first step is to use analytic hierarchy process (AHP) to decompose the quality monitoring of linguistic landscape into multi-level and multi-dimensional index system, model and quantify the implementation process of quality monitoring, and to construct the first and second-class index system to solve the current problems of quality monitoring and quality improvement; 2) the second step is to use decision tree(DA) analysis to view the evaluation and suggestions of participants in relevant fields on various indicators at all levels from collect feedback results, ensure scientific and reasonable determination of quality monitoring indicators through supplement and scientific revision. The conclusion is that: 1) The new management mode of linguistic landscape programs will benefit the education quality of foreign language majors and improve their service function for the society development. 2) The new management mode will benefit the government department on language technology resources, linguistic technology platform, intelligent collaboration and talents mapping of local city development.

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Copyright (c) 2021 Bin Lu, Eksiri Niyomsilp

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English Linguistics Research
ISSN 1927-6028 (Print)   ISSN 1927-6036 (Online)

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