Analysis on the Innovative Business Model of Entrepreneurial Short Video Platform in China

Ling Jiang, Haiyue Zhang


In many short video platforms around the world using MCN mode as the main expansion of the video distribution, ranging from the Tik Tok, Youtube to other, “Yitiao" is completely with the PGC mode. The production content, the positioning of the audience as the middle class, the launching of original short videos, and the unique aesthetic content and accurate audience positioning, have revolutionalized the short video industry. With the use of innovative business model, “Yitiao” brings the content and interconnected new media features into the commercial e-commerce field, and combines innovation with offline cultural output. The problems arising from this, such as the lack of strong technical support, and the commercialized and countered core content are not negligible, and they may affect the vitality of monetizing content e-commerce.

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International Journal of Business Administration
ISSN 1923-4007(Print) ISSN 1923-4015(Online)


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