Application of E-Business in Modern Operation of Public Companies in Serbia

Abstract

In today’s modern business environment, e-business is gaining stronger role and application. External and internal electronic communication become everyday unavoidable part of business processes in many organizations, regardless of their activity and size. This study is an attempt to examine the efficiency of e-business application in public companies in Serbia. Basis of the research were the employees in public companies in Serbia, in the region of Srem. The purpose of the paper consisted of the identification of familiarity with significance of e-business, as well as the level of efficient application of Internet technology in present conditions of Serbian public enterprises’ functioning. Research and analysis of the results obtained have indicated that besides solid familiarity of employees with the significance of e-business, the current functioning of electronic communication does not provide full support to the operation of public enterprises in Serbia. The facts that Serbia is a country in transition and that market liberalization largely reflects itself on public services’ operation, point out to the significance of subject research. Scientific information obtained by research on the title subject could be purposeful to the management of public services in Serbia, as well as other countries in transition.