Determining Factors of the Export of Mezcal From the States of Oaxaca and Michoacán to International Markets

E. Salinas Garcia, J. V. Alcaraz Vera


This research determines the main variables that influence export competitiveness of micro, small, and medium-sized enterprises (MSMEs) producing mezcal, from the Mexican states of Oaxaca and Michoacán to the United States (U.S.) market. To reach this goal, a closed-structured questionnaire with a Likert-type scale was applied to a representative sample of mezcal-producing MSMEs located in the above-mentioned Mexican states. The results were processed in the Statistical Package for the Social Sciences (SPSS) for its analysis. This helped proving that Productivity and the use of Technology have a very important incidence in export competitiveness of mezcal-producing companies, and the Organizational Structure variable takes effect to a lesser extent.

Full Text:



International Journal of Business Administration
ISSN 1923-4007(Print) ISSN 1923-4015(Online)


Copyright © Sciedu Press

To make sure that you can receive messages from us, please add the '' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.