Study of Factors Influencing Older Adults’ Acceptance of Mobile Commerce in China

Feixiang Zhang, Carolina Garcia Soto


This study sought to investigate the factors influencing older adults’ acceptance (use) of mobile commerce in China. Research questionnaires were developed and distributed to a sample of 300 older adults via WeChat of which 251 older adults wholly answered and returned the surveys. It was established that all the factors influencing the use of mobile commerce including perceived word of mouth, perceived trust, perceived risk, perceived usefulness, perceived ease to use, and perceived value of using mobile commerce have significant positive correlation with the use of mobile commerce among the older adults in China.

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International Journal of Business Administration
ISSN 1923-4007(Print) ISSN 1923-4015(Online)


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