Success Factors in Pepper Greenhouses - Case Study: Queretaro, Mexico

Judith Banda-Guzman, Alejandra Lopez-Salazar


The purpose of this research is to analyze de success factors in pepper greenhouses. The research setting consists of eight pepper greenhouses in the state of Queretaro, Mexico. The research used the multiple-case contemporary method. In one of the eight cases, lack of success was found, as shown by three factors: financial management, staff retention and internationalization. In the other seven cases, seven factors were complied with satisfactorily, government subsidies being the exception. This paper also discusses the theoretical framework, conceptual details and conclusions reached.

Full Text:



International Journal of Business Administration
ISSN 1923-4007(Print) ISSN 1923-4015(Online)


Copyright © Sciedu Press

To make sure that you can receive messages from us, please add the '' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.