Analysis on Motivation of EU in Economic and Trade Investment in ASEAN and Regional Influence

Jing Xu, Fei Chen


The Economic and trade relationship between the EU and ASEAN is determined by on the “soft power” strategy of the EU, which is different from that of the US and Japan. On the other hand, the relationship is also a reflection of economic interest demands of the EU’s trade and investment. As for ASEAN, it needs to get rid of its over-dependence on the US’s and Japan’s economy following the Southeast Asia financial crisis, and to develop multiple economic partnerships to release pressure on financial risks. After expansion to the east, with increase of economic strength, the EU has replaced the US to occupy more shares of ASEAN investment. In addition, the EU plays an increasingly vital role in investment in experience of integration, counter-terrorism, regional security and education, etc.

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International Journal of Business Administration
ISSN 1923-4007(Print) ISSN 1923-4015(Online)


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