Author Details

Gordon, Brian S.

  • Vol 7, No 3 (2016) - Articles
    The Development of Brand Association Measures in Multiple Product Categories: New Findings and Implications for Goods and Service Brands
    Abstract  PDF
  • Vol 8, No 3 (2017) - Articles
    The Impact of Brand Equity Drivers on Consumer-based Brand Equity in the Sport Service Setting
    Abstract  PDF