International Journal of Business Administration

James, Jeffrey D.

• Vol 7, No 3 (2016) - Articles
  The Development of Brand Association Measures in Multiple Product Categories: New Findings and Implications for Goods and Service Brands
  Abstract  PDF
• Vol 8, No 3 (2017) - Articles
  The Impact of Brand Equity Drivers on Consumer-based Brand Equity in the Sport Service Setting
  Abstract  PDF

International Journal of Business Administration
ISSN 1923-4007(Print) ISSN 1923-4015(Online)

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