Factors Influencing Citizen's Adoption of M-government: The Case of Saudi Arabia

Afnan Elmouzan, Muna Alhammad


Governments across the world are pushed towards the provisioning of mobile government (m-government) services. However, the development of m-government services will not drive the expected benefits unless citizens’ accept the use of these services. Literature shows that there is a paucity of studies on factors impacting citizens’ acceptance and use of m-government services in Saudi Arabia. This paper proposed a conceptual model extending the Unified Theory of Acceptance and Use of Technology (UTAUT) model to consider other relevant factors, such as awareness and information quality, that can impact citizens’ adoption of m-government applications. A survey questionnaire was developed and a total of 264 responses of Saudi citizens were collected and analysed using Partial Least square (PLS). The results indicate that social influence, performance expectancy, and effort expectancy are the factors that have significant impact on citizens behavioural intention to use m-government services, accounting for 57% of the variability, while citizens’ awareness and information quality have no impact. Our findings can be used to stimulate the use of m-government services. The findings of this study suggest that decision makers on governments agencies and developers of m-government services should emphasis the role of social strategies to allow people to incentivise each other to use m-government services, clarify the benefits of using m-government services, and reduce the effort required for using m-government services.

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DOI: https://doi.org/10.5430/jms.v11n3p43

Journal of Management and Strategy
ISSN 1923-3965 (Print)   ISSN 1923-3973 (Online)


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