Influence of Shopping Experience on Shopping/Convenience Store Selection

Malik Mubashir Hussain, Danish Ahmed Siddiqui


In this paper the influence of shopping experience on a specific shopping store selection has been investigated. Four dimensions of shopping experience namely Accessibility, Atmosphere, Environment and Service Personnel were proposed, and a 15-item measure is developed to measure 304 consumer perceptions of the shopping experience across different regions of Pakistan using Structural Equation Modelling. Findings indicate that shopping experience enjoyment has a significant positive influence upon customers’ selection of shopping destinations. Furthermore, the study highlights different aspects under which these preferences could be altered such as under gender Influence, economic factors, legal boundaries; these preferences seem to be affected up to a considerable amount and the impact of such factors could not be overlooked.

Full Text:



International Journal of Business Administration
ISSN 1923-4007(Print) ISSN 1923-4015(Online)


Copyright © Sciedu Press

To make sure that you can receive messages from us, please add the '' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.