Alternative Analytical Approaches to Creative Economy

Diego Santos Vieira de Jesus


The aim of the article is to propose alternative and critical analytical perspectives to study creative economy and its correlated issues, such as creative city and creative class. A neo-marxist perspective indicates that creative economy reinforced the gap among innovators, investors, and those who work for them. According to a post-structural perspective, the formulas for the development of creative economy or creative city are homogenizing and contribute to the marginalization of differences. A postcolonial perspective indicates that marginalized societies in the capitalist system were conceived as blank spaces in which socioeconomic governance recommendations applied for creative sectors in North Atlantic societies could be replicated. Feminist approaches and queer theory highlight hierarchies related to gender, sexual orientation, race, and ethnicity in creative industries, despite the supposedly inclusive notions of creative economy and creative class.

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International Journal of Business Administration
ISSN 1923-4007(Print) ISSN 1923-4015(Online)


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