Strategy Implementation and Performance of Non Governmental Organizations in Kericho County, Kenya

Kipkorir Sitienei Chris Simon, Daniel Kipkorir Ronoh


Non-Governmental Organizations face problems related to planning, staffing, organizational change, influence of
leadership on allocation of resource and competition. The study focused on strategy implementation and performance.
The objectives were; to investigate the effect of resource allocation, role of staff involvement, influence of reward
systems, effect of operating procedures and role of communication on performance. The study is important to
Non-Governmental Organizations, board of directors, donors and government. The study used McKinsey 7s model,
survey research design. The target population was 37 the organizations and 349 members of the management team.
Stratified technique was used to categorize the management into Board of Governors, managing directors, managers
and heads of departments/project officers. A sample size of 151 respondents was selected from the categories. Data
was collected and analyzed using descriptive and inferential statistics with the aid of Statistical Package for Social
Sciences (SPSS) version 21. The analyzed data was presented in form of frequency distribution tables. The findings
indicated that Strategy operationalization through resource allocation (allocation of money, adequate personnel and
staff involvement to implement new strategies) and operating procedures (staff training, policies, guiding principles
to ensure compliance to organization’s strategy, procedures, capacity of management, strategic guidance of top
management) affect performance to varying levels , Strategy institutionalization, through communication and reward
system (clear goals and objectives, strategy direction, strategy clearly communicated, performance recognition
system, effort based rewards and rewards system linked to new strategy affect performance differently.

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Management and Organizational Studies  ISSN 2330-5495 (Print)  ISSN 2330-5509 (Online)

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