The Utility of Entrepreneurial Resource in Microbusinesses in Maryland: A Comparison of Retail and Non-Retail Business

Martha Mattare, Michael Monahan, Amit Shah


A study of nearly 1000 microbusinesses was conducted in the State of Maryland. The respondents were separated intoRetailers and Non-Retailers to determine if there were different needs for these two groups and these differences aredelineated in the paper. While the overall economy was a critical success factor, Retailers were twice as likely to maketheir own success by changing their products and services. Since Retail is often a startup avenue for many newbusinesses, studying their particular needs and how to address them has much value.

Full Text:




  • There are currently no refbacks.

Copyright (c)

Management and Organizational Studies  ISSN 2330-5495 (Print)  ISSN 2330-5509 (Online)

Copyright © Sciedu Press

To make sure that you can receive messages from us, please add the '' and ‘’ domains to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', please check your 'spam' or 'junk' folder.